17d • General discussion
Stop guessing your palettes. Here is how you match any color by sight.
Over my three decades as a creative director and educator, I’ve found that most artists simply guess at color. They rely on software pickers, digital algorithms, or "feeling" to find the right shade. That is exactly how you end up with muddy, unreadable designs.
You do not need a mountain of textbooks to master color. In fact, you can learn more about the actual mechanics of light and pigment from one 80-page book, Faber Birren’s Principles of Color, than you will in an entire college-level theory class.
Birren breaks down the "color triangle," which is the absolute structural key to understanding how color actually behaves in the real world. This is the kind of foundational working guide that belongs in the trenches, not sitting pristine on a shelf. You use it. You reference it. As my torn-up copy proves, if you want to master the Grand Tradition, you have to "eat the books."
In the latest episode of my What Books? series, I flip through my well-worn copy and explain exactly why this tiny resource is a mandatory weapon in your arsenal.
Watch the full breakdown here: https://youtu.be/XDxTYWnZPbo
— Notes from the Director
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Stop guessing your palettes. Here is how you match any color by sight.
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