Notes From the Director: What Are ICM Folder Factories? I've been building what I call ICM Folder Factories, using AI to organize and execute actual creative production workflows. In this episode, I introduce the concept and explain how I'm approaching these systems from the perspective of a working artist, filmmaker, and creative director. Rather than treating AI as something that simply generates content, I'm interested in teaching it how to follow established production processes. And I'm putting that idea to work on this very video series. The goal is to build a production system that can take my recordings through editing, graphics, music, B-roll, and eventually publishing, while I retain creative control. It's a work in progress, and I'll be sharing the successes, failures, and improvements along the way. I'd love some feedback from the community, particularly from anyone experimenting with similar workflows. Watch the episode here: https://youtu.be/GoYl3SLLbxg Stop prompting. Start directing.

I’m putting my own production workflow to the test. I’m recording a new series of Notes From the Director videos where I demonstrate how my ICM Folder Factories work. But here’s the interesting part: I’m using those same factories to produce the videos themselves. The goal is pretty simple. I want to sit down, turn on my camera, share my screen, and talk about something I’m working on. Then let the factories handle the production process: - Organize the camera and screen recordings. - Assemble and edit the footage in Adobe Premiere. - Add branded graphics, titles, and transitions. - Incorporate music and relevant B-roll. - Prepare the finished video for YouTube. - Generate descriptions, thumbnails, and supporting content. - Upload the finished episode to my channel. The screenshots show an early rough assembly in Premiere. We’re building and testing the workflow as we go. The objective isn’t to remove the artist from the process. It’s to remove the repetitive production work. I’ve spent decades directing, editing, and producing content. I know how to do all these things. But I don’t need to personally perform every mechanical task anymore. I’d rather spend that time creating the next thing. And there’s something wonderfully circular about using the very system I’m teaching to produce the lessons about that system. I’ll share more as we develop the workflow, including what works, what breaks, and what still needs a human making the decisions. Stop prompting. Start directing. — Racon Gunner #NotesFromTheDirector #ICMFolderFactories #AIFilmmaking

Here’s the printed proof of Eddie Rickenbacker: Five Minutes to Eleven, made with my ICM folder factory. In this video, I walk through the book and the decisions behind it: research, art direction, page design, cover revisions, and KDP proofing. I direct the story, style, layouts, and fixes. The factory is still in R&D and isn’t ready for public use. Have a look. Which part of the process would you like me to show in more detail? https://youtu.be/sI-LZer60ts

I did not write this. I set the scenario, built the characters and let them decide their own actions.