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4d • 📢 Brian's Posts
Nothing is original, and that's the point
I made this post in Mindset Skool about 2 months ago and it's important for you all to hear. It was my birthday at the time and you'll hear me reference that in the video.
You can watch the video if you prefer. At the time of this post I had been listening to Predictable Profits by Stu McLaren. And I had a moment that I think a lot of you will relate to.
By the time I hit Chapter 9, I stopped the audiobook, grabbed my phone, and did a full brain dump... because there wasn’t a single thing that I hadn’t heard before. Not one.
This is not a knock on anyone. It was just a realization.
I’ve heard this same material 30–50 times, from 30–50 different people.
And that’s the lesson. Stu isn’t “winning” because he invented something new.
He’s winning because:
- He’s clear
- He’s consistent
- He’s confident enough to repeat things that feel obvious
- He’s willing to say them again for people hearing them for the first time
- And most importantly… he thinks like someone who expects to be listened to
You can hear that confidence in his voice. And this is where I want to be very direct with you. This is why a lot of you are stuck.
Because you’re telling yourself one (or more) of these lies:
- “Everyone already knows this.”
- “Someone smarter already said it.”
- “I don’t have anything new.”
- “There are too many people doing this.”
- “Who am I to say this… or charge for this?”
That last one is the worst.
Meanwhile… you’re surrounded by people who:
- Have never heard this stuff
- Are earlier than you think
- Don’t want another guru
- Want someone relatable to explain it
That’s why many of you are here. You're tired of the guru nonsense. So am I. I’ve chosen my side.
Here are the 4 takeaways I want you to sit with:
1️⃣ Nothing is original and that’s a GOOD thing.
Every proven framework is recycled.
Every winning offer is borrowed.
Every book is a remix.
If originality were required… nothing would ever work.
2️⃣ Execution beats novelty every time.
The market doesn’t reward new ideas. It rewards clear ideas, repeated ideas, delivered by someone people trust.
3️⃣ Your edge is NOT the idea.Your edge is:
- Your story
- Your language
- Your examples
- Your scars
- Your timing
- Your audience
Same idea... different messenger... completely different impact.
4️⃣ Someone is always hearing this for the first time.
Always. Just because you’re bored of hearing it doesn’t mean the world knows it.
I want to know if this lands. Drop a thought or main takeaway below ⬇️
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Nothing is original, and that's the point
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