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20d •
THE BREATH IS THE KEY — YOUR JOURNEY TO LIBERATION BEGINS HERE
What if the greatest tool for changing how you feel, how you think, and how you experience life has been within you all along? Your breath. Every day, we breathe thousands of times, yet so few of us truly understand the incredible power of conscious breathing. The breath is so much more than oxygen. It is a gateway into the body, the nervous system, our emotions, our energy, and our connection to ourselves. And when we begin to understand how to work with it, something powerful becomes possible. Less reaction. More choice. Less tension. More freedom. PURE BREATHWORK — A BREATH JOURNEY TO LIBERATION I wrote Pure Breathwork: A Breath Journey to Liberation to share the knowledge, experiences, practices, and understanding that have shaped my own journey through breathwork. This book is an invitation to explore the breath beyond simply inhaling and exhaling. To understand how breathing influences your physical, mental, and emotional wellbeing. To become more aware of the patterns you carry, the tension you hold, and the incredible capacity you have to create change. What can you gain from this book? A deeper understanding of conscious breathing and its connection to your nervous system. Practical breathwork knowledge to support relaxation, emotional awareness, and everyday stress management. A greater connection to your body, your breath, and your inner world. An invitation to explore self-discovery, personal growth, and the journey towards greater freedom. Whether you're completely new to breathwork or already practising, this book is here to support your journey. Your liberation begins with awareness. Your breath gives you a place to begin. GET YOUR COPY HERE: https://amzn.eu/d/0gIKZAtb READY TO EXPERIENCE THE BREATH FOR YOURSELF? Reading about breathwork is one thing. Experiencing it is another. At Pure Breathwork, we create personalised experiences combining conscious breathing, fascial maneuvers, movement, and nervous system awareness.
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Nov '25 •
Introduction to Pure Academy
WELCOME TO PURE SKOOL Hey beautiful souls — I AM Joby Founder of Pure Fascia & Breathwork, Pure Academy, and this Pure Community. You’re here for a reason. And so am I. My journey didn’t begin with healing — it began with pain. Near-death experiences. Trauma. Accidents. Years of searching for truth. Then one night, everything changed. Through Breathwork, I experienced a complete shift in consciousness — a moment where years of tension dissolved and one truth became crystal clear: The power to heal has always been within us. That moment changed my life. FROM BREATH… TO FASCIA… TO FREEDOM After guiding thousands through Breathwork, I was introduced to Human Garage Fascial Maneuvers — and it felt like discovering the missing piece of the puzzle. I used to think nothing could match the power of Breathwork. Then my first Fascial Maneuver session happened. That night, I felt 10+ years of stored trauma leave my body. Honestly — it was one of the most powerful experiences of my life. (Yes, I even wrote about it in my book Pure Breathwork — available on Amazon… shameless plug 😄) What I realised was this: Most of the “weight” we carry in the body isn’t physical. It’s emotional energy that was never released. That trapped energy becomes pain. Then inflammation. Then illness. The body isn’t broken — it’s communicating. What if instead of saying “I’m broken”, we said: “I’m safe. I’m ready. I’m letting go.” This work isn’t about fixing yourself. It’s about remembering who you are. The body is intelligent. The breath is the bridge. Awareness is the key. HOW TO GET STARTED IN PURE SKOOL (STEP BY STEP) STEP 1: START WITH THE “GET STARTED” TAB This will orient you to: • how to use Skool • how to move safely • how to breathe correctly • how to listen to your body Take your time here — this sets the foundation. STEP 2: BEGIN THE FREE 5-DAY RESET This is where most people feel their first big shift. You’ll experience: • daily Breathwork • introductory Fascial Maneuvers
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We just hit 350 breathers. Phase 2 of Pure Academy starts now 🌬️
Hello Pure community, I AM Joby, for those do not know me yet, I AM the founder of Pure Breathwork Academy and PURHE clothing, and I want to say it properly: hello, and thank you for being here, it really does mean alot to me, that we have people joining from all over the world now. The commmunity is growing and people are joining daily, it lights up my heart to see so many of you taking part in the sessions and gaining better health, mobility and more freedom, but i'd like us to this together, you are not here alone, we are a community, and together we can accelerate our health, and grow even stronger. Iron strengthens iron. We've just reached 350 members. 350 people choosing to breathe, release the fascia and grow together. That's amazing, and it's NOW time for Phase 2. What Phase 2 means: YOU. Up to now I've mostly been the one talking. From here, this community is about all of us. We're focusing on feeling better together, moving the body, playing with the breath and having fun transformational experiences along the way. Interaction is the key. The more we show up for each other, the more it gives back. Here's what's coming: 🌬️ A simple weekly rhythm - Monday: I AM intention. Share yours in one line. - Wednesday: a fascia release video. Tell us where you felt it. - Friday: a live breath journey 7Pm Uk time live here in Skool (replay if you can't make it). - Saturday: reflection. One thing that shifted for you this week. 🎉 Playful challenges to help you explore different methods, techniques, and connection to the breath 🎁 Rewards for showing up We'll celebrate the people who join in, with something special on the way. Details soon. 🤝 A community get-together every Friday night. We're planning a Pure gathering so we can breathe together. Your new front door Everything now lives in one place: the Pure Hub. Shop PURHE, join the Academy, book a session, find the books, and take the 'What does your body need today?' quiz. https://claude.ai/artifact/2yP33jzwNx8vt5VUBp73W3
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Monday I AM Intention Practice
MONDAY I AM INTENTION I AM calm. I AM clear. I AM here. Try it with me: 1. Breathe in slowly through your nose. 2. Say the first line out loud. 3. Breathe out slowly. 4. Repeat for each line. Notice what you feel in your body as you say it. Your turn: what is YOUR I AM Intention this week? Comment one line starting with "I AM" lets gooo👇 See you Wednesday for fascia release. 🌿
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The Science of Breathing Made Easy
PURE BREATH SCIENCE THE EXTRAORDINARY SCIENCE OF BREATHING Understanding oxygen, carbon dioxide, gas exchange and the intelligence of the respiratory system The breath is something we do approximately 20,000 times a day, yet most people have very little understanding of what actually happens inside the body when we breathe. Breathing is much more than simply taking oxygen into the lungs. It is a continuous relationship between the atmosphere, respiratory system, bloodstream, heart, cells, metabolism and nervous system. One of the most important lessons is that breathing is not simply about getting more oxygen. It is about maintaining the right balance of gases and allowing the body to regulate its internal environment. Let’s explore the science behind every breath. 1. WHERE DOES THE BREATH BEGIN? The air around us contains approximately: - 21% oxygen - 78% nitrogen - Around 0.04% carbon dioxide - Small amounts of other gases Every time we inhale, we bring atmospheric air into our respiratory system. THE JOURNEY OF A BREATH 1. NOSE AND MOUTH Air enters through the nose or mouth. The nose helps filter particles, warm incoming air and humidify it before it travels deeper into the respiratory system. 2. PHARYNX The pharynx is the passage behind the nose and mouth. It acts as a shared pathway for air and food. 3. LARYNX The larynx, commonly known as the voice box, connects the pharynx to the trachea and helps protect the airway during swallowing. 4. TRACHEA The trachea is commonly known as the windpipe. It is supported by rings of cartilage that help keep the airway open. 5. BRONCHI The trachea divides into two main bronchi: one entering the right lung and one entering the left lung. 6. BRONCHIOLES Inside the lungs, the bronchi divide into progressively smaller airways called bronchioles. These branches distribute air throughout the lungs. 7. ALVEOLI At the ends of the smallest airways are millions of microscopic air sacs called alveoli. This is where one of the most important processes in the human body takes place:
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