How I approach Influencer Marketing · Public Relations by Alex

How I approach Influencer Marketing

What are the most important things to consider when choosing an influencer?

It's not an exact science. And a lot of it comes down to your budget.

While luck plays a part, e.g. availability, virality etc.

But for me, I always go back to this framework:

Audience Match – Their followers should be your ideal customers.

Engagement Quality – Are real people engaging, or just bots?

Trust & Credibility – Do followers actually buy what they promote if conversions are a KPI?

Past Collabs – Have their previous brand deals performed well?

Content Fit – Does their style match your brand?

If an influencer meets these criteria, I feel more confident. If not, they might not be the best fit.

How are you working with influencers?

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