Sharing some info on media pitching via email - what's your tech stack? Stack I use: - Coldsire (inboxes) - Apollo (leads) - ZeroBounce (validation) - Instantly (deliverability) Spend most of my time on copy. I also advise spending most of your time on the email subject line and body copy. Guarantee you will get results.

This week, the 'Observer' magazine published a list called 'The Best PR Agencies in 2025'. Whilst they are undoubtedly successful, I'd be more interested in following what the kids are doing with AI on X, TikTok etc. 'Skate to where the puck is going' as the saying goes. List is here: https://observer.com/list/observer-pr-power-list-the-top-pr-firms-2025/

I'm sure you guys know Chinese startup DeepSeek's AI assistant on Monday overtook rival ChatGPT to become the top-rated free application available on Apple's App Store in the United States. Looks like the AI chat/assistant space is heating up. Has anyone used it?

2025 is upon us so one question...what are you working on this year? For me: Works.xyz - continuing to build my agency TryWrite.ai - building a AI press release writing tool TryMedia.ai - building out my PR media database TryJournalists.ai - building a tool to help find journalists TryCreators.ai - building a tool to help find creators It's going to be busy!

Hey all, Wishing everyone a happy holidays and new year. Has been interesting learning about PR together. 2025 is set for a even more important one with the full onset of AGI perhaps. Have a good one! -Alex