What are the most important things to consider when choosing an influencer? It's not an exact science. And a lot of it comes down to your budget. While luck plays a part, e.g. availability, virality etc. But for me, I always go back to this framework: Audience Match – Their followers should be your ideal customers. Engagement Quality – Are real people engaging, or just bots? Trust & Credibility – Do followers actually buy what they promote if conversions are a KPI? Past Collabs – Have their previous brand deals performed well? Content Fit – Does their style match your brand? If an influencer meets these criteria, I feel more confident. If not, they might not be the best fit. How are you working with influencers?