4d • Q&A
Moodboard framework?
Hi Hugo, I’m using your structure of Art Direction, Location, Characters, Styling and Shot Inspo for a product-led campaign concept I'm working on.
Because the product itself is quite important to the idea, would you recommend adding a small Product Truth section (or something like this) to define things like photographic style for the product?
Or would you keep that information inside the existing sections rather than adding another category?
Just want to make sure I’m not overcomplicating the board or drifting away from your framework.
Many thanks!
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2 comments
Moodboard framework?
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