How are you doing after an intense four days with Russell? I learned way too much for my brain to absorb. I’ve been going through the workbook, comparing it to my notes to reinforce what was given, and doing the exercises with much more thought and detail. I’ll be learning for a long time.

Most websites fail before they ever get a real chance to work. And if you think the problem is design, you’re already looking in the wrong place. Not copy. Not tech. Not tools. They fail because of one assumption almost everyone accepts without questioning. Today, nearly everyone has a website. Businesses. Entrepreneur. Coaches. Therapists. It looks good. The colors match. The photos are professional. And still: – no clients – people leave – nothing moves Here’s the reason: Most websites are built to exist, not to move anyone. They’re treated like online business cards, something to have, not something to guide decisions. That assumption quietly kills results. A website is not a place where people browse. A website is where people decide. When someone lands on a page, only three questions matter: 1. Is this for me? 2. Why should I care right now? 3. What am I supposed to do next? If those questions aren’t answered clearly and in the right order, people don’t leave because they’re uninterested. They leave because the page gives them no direction. This is where most creators miss it. They obsess over colors, fonts, and sections, but never design the sequence of thought. And here’s the uncomfortable truth: A website can never be clearer than the person behind it. If you’re not clear on: – who you serve – what problem you solve – and what the first logical step is ▶️ NO REDESIGN WILL FIX IT Websites that work aren’t prettier. They’re structured. And structure never starts in the browser. It starts in the builder’s mind. Final question: If someone lands on your website right now and does nothing, are they confused… or are they following the structure you gave them?