Hey Prime Movers!!! I had SO MUCH fun this week, hanging out everyday! Today I've been recovering a little bit, but plan to start dropping some more cool stuff in here (as well as the 'One-To-Many Mastery' group, and the 'Conversation Domination' groups - for those who upgraded to Prime Mover Foundations). But... before I go turn on the UFC fights... I wanted to give you guys something real quick that I think you'll LOVE!!! I am planning on posting our split test results each week so you guys can model them in your funnels, but thought I'd share this one for today. I published this book about 10 years ago, but 95% of the tests inside of it are VERY relevant. I still use this myself as a guild when we launch any funnels. Also... on page 137 is where I show you the actual trial closes I inserted into our webinar to increase our DPL (Dollar Per Lead) from $9.45 to $16.50!!!! A 75% increase in sales, but just adding trial closes!!! I hope you guys love it... It would mean the world to me if you'd post your biggest 'ah-ha' from this book in the comments below. The more comments I get, the more I know you guys love this book, and it'll get me fired up to share more split test results with you!!!

When the Skill Becomes a Commodity I had a realization today.. AI is removing a lot of the technical hurdles in funnel building. Designs can be generated instantly. Layouts can be mapped automatically. Non-technical users can now translate AI designs into functional ClickFunnels pages without needing a developer. That’s incredible. But it also means something else. When something becomes easier to produce, it becomes cheaper. And when it becomes cheaper, it becomes a commodity. Funnel builds, on their own, are moving in that direction. Not because they don’t matter. But because the barrier to entry is collapsing. And when the barrier collapses, the pricing follows. So if you’re in this space, you have two choices. Compete on ease and speed.. and race everyone else to the bottom. Or move up the value chain. Because tools get automated. Responsibility doesn’t. Outcomes don’t. Oversight doesn’t. The person who assembles the funnel becomes replaceable. The person who ensures it works, performs, and protects revenue becomes indispensable. That’s the shift. Funnel building isn’t just about building pages faster. It’s about attaching yourself to the layer above the build. Monitoring. Protection. Accountability. Monthly recurring responsibility. That’s how you differentiate. That’s how you avoid becoming a commodity. Every wave of technology lowers one layer of value. And creates a premium on the next layer up. The question is simple: Are you going to defend the old layer.. Or step into the new one? 🚀 - James