Most people think their offer isn’t selling because it’s “not good enough.”But usually, the offer itself isn’t the problem. Russell explains in the Prime Mover Foundation that an offer works when it connects to the real reason people buy (their prime mover). That could be: - Wanting more freedom - Wanting more confidence - Wanting more security - Wanting to feel successful or respected So if you want to improve your offer, here are 3 simple things you can focus on: 1️⃣ Clarity: Is it crystal clear what problem you solve and how fast you solve it? 2️⃣ Connection: Does your offer speak to their prime mover (the deep emotional reason they want it)? 3️⃣ Confidence: Do you have proof, stories, or guarantees that make it feel safe for them to say “yes”? Most of the time, you don’t need to rebuild your whole offer; you just need to adjust one of these areas to make it stronger. 💬 So let’s make this practical: What’s the #1 thing you want to fix or improve about your offer in the next 30 days?

How I turned Discomfort, Discipline, and Funnels into a Purpose-Driven Movement. The Wake-Up Call... When I was a teenager, I wasn’t exactly the best kid. I ran with the wrong crowd and did a lot of things I’m not proud of. By the time I was 20, I was on a path to nowhere. I didn’t go to college, was living paycheck to paycheck, and had no goals, no direction, no purpose in life. Then one day, I made a Decision. A single decision that changed everything. I decided to stop doing all the things that had gotten me to that point. I cut off the people dragging me down and started surrounding myself with people who lifted me up. I made the commitment to become a career firefighter no matter what it took. I wanted more than just to...exist. I wanted to live a life that had Meaning. A life that made a Difference. One I could be proud of! So in 2001, I started down that path. It wasn’t easy. But through Hard Work, Dedication, and Grit, I changed the course of my life. I became the man I knew I was meant to be. Eventually, I became a firefighter and it’s been a fulfilling and rewarding career. I’ve experienced a level of satisfaction and pride that most people never get to feel...and Im grateful for this! But...By the end of 2018, something was missing. Life was good... I had a great job and a wonderful family. But deep down, I wasn’t fulfilled. I felt like I needed to do more. I felt like I was capable of more but didn’t know how to unlock it. Then I read a quote that hit me like a ton of bricks: “Do something that sucks every day.” It made me realize I’d gotten too comfortable. Too many people live on autopilot. Same routine, day after day. But growth doesn’t happen in comfort. It happens when you choose to get uncomfortable. So I did something that SUCKED! I laced up my shoes and I ran...10 miles! And…I suck at running! But I did it anyway. And when I finished, even though I was wrecked...I felt ALIVE! That was the moment everything changed.

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