š” Dan Kennedy Truth: āPeople donāt buy prevention, they buy cure.ā
This line hits hard, especially when you're trying to sell something transformational, helpful, or even life-changing... but nobody's biting. Hereās why: Most people should want to prevent problems (burnout, stress, poor health, bad habits)⦠But they donāt because prevention doesnāt hurt. People act when the pain is: - Urgent - Real - Uncomfortable Examples: - āMy back hurts and I canāt sleep.ā - āMy ads are bleeding money.ā - āIām in debt and stressed out.ā Thatās when they take action and decide to act. š§ Ask yourself: Does your offer solve an urgent pain, or is it a nice-to-have? If itās the latter, youāve got a positioning problem. You can: - Reframe it as a cure - Or target the rare few who buy prevention (smaller, harder market) š¬ Let's Discuss: 1. Your offer 2. The pain it solves 3. Is it urgent to your market? Iāll give feedback if needed.