I Bought the Program. I Just Didn’t Know Where to Start
I remember logging in and feeling stuck almost immediately. Not because the content was bad, but because I couldn’t tell what mattered first. There were trainings everywhere. Bonuses, replays, extra modules. It looked generous. It felt confusing. I wasn’t sure what to watch next or what would actually move the needle. So I hesitated. That hesitation turned into delay. Delay turned into disengagement. It became clear that the issue wasn’t the offer. It wasn’t the value. It was the lack of a system for delivery. Everything was available at once, but nothing guided me from purchase to progress. There was no clear path telling me what to do now versus later. From a buyer’s perspective, that creates friction. Too many choices make it easier to do nothing. The best programs I’ve been through don’t work this way. If you look at how Russell Brunson organizes his courses inside the classroom, it’s simple. Everything is broken into parts, and each video has a clear outcome before you move on. You’re never guessing what comes next. The structure does the thinking for you. When delivery is designed this way, the system carries the experience. The content lands because the path is clear. Most selling problems don’t start at the checkout. They start after the sale, when the system isn’t there to support momentum. If someone bought your offer today, would they know exactly what to do first?