I messed up a client’s website and nobody knew it for days. A few weeks back, I moved a client’s domain from ClickFunnels Classic to 2.0. We did the responsible thing. Mapped the critical paths. Ads to landing pages. Funnels end to end. Tested everything. All green. Then a few days ago I started hearing.. “Some links aren’t working.” What? I went back and checked again. Every ad. Every funnel step. Everything worked. The complaints kept coming. I asked for steps to reproduce the issue but couldn’t get a clear picture. Eventually it clicked. It wasn’t the funnels. It was the Funnel Hub. There were a bunch of links still pointing to ClickFunnels Classic. We thought we’d handled that with a domain redirect. Mostly true. But some standalone pages had been converted into blog posts. Which changed their URLs. Which meant those old links now led straight to “Page not found.” And here’s the thing. This stuff is complex. There are a million tiny details. A billion things to remember. And it’s incredibly easy to miss something that quietly creates a bad user experience. So I fixed the obvious links once I saw it. But that raised a worse question. What else is broken that we don’t know about? That’s exactly why I’m building Funnel Pulse. Its whole job is to surface problems people don’t even know to look for. So I added a feature. For each funnel or Funnel Hub, it now spiders out and checks all links. Internal and external. Foreign and domestic 😆 And verifies they actually load. After building it, I ran it. It found eight more dead links. Eight. Turns out there were hidden sections on the Funnel Hub homepage that still had the old URLs. No one would ever think to check those. And if someone made them visible later… boom. More broken links. More trust loss. More money leaking out. Because the tool caught it, I was able to: - Find the hidden sections - Fix the links - Hide them again Now her links get scanned once per week. If something dumb happens, she gets an email.

Thirty days ago, this started as a momentum experiment. What it became was an identity shift. Builders don’t stall because they lack ideas. They stall because they keep renegotiating execution. The last 30 days reinforced a simple truth: 👉 Shipping consistently beats planning perfectly. Momentum isn’t about doing more. It’s about doing the right things long enough that they become normal. That’s when offers get built. That’s when traction shows up. Question for all of you: What’s one execution habit you’ve locked in that you’re no longer debating? P.S. Happy New Year... Hope you are going into 2026 with some momentum that we built together over the last 30 days!