Hey Prime Movers!!! I had SO MUCH fun this week, hanging out everyday! Today I've been recovering a little bit, but plan to start dropping some more cool stuff in here (as well as the 'One-To-Many Mastery' group, and the 'Conversation Domination' groups - for those who upgraded to Prime Mover Foundations). But... before I go turn on the UFC fights... I wanted to give you guys something real quick that I think you'll LOVE!!! I am planning on posting our split test results each week so you guys can model them in your funnels, but thought I'd share this one for today. I published this book about 10 years ago, but 95% of the tests inside of it are VERY relevant. I still use this myself as a guild when we launch any funnels. Also... on page 137 is where I show you the actual trial closes I inserted into our webinar to increase our DPL (Dollar Per Lead) from $9.45 to $16.50!!!! A 75% increase in sales, but just adding trial closes!!! I hope you guys love it... It would mean the world to me if you'd post your biggest 'ah-ha' from this book in the comments below. The more comments I get, the more I know you guys love this book, and it'll get me fired up to share more split test results with you!!!

From the outside, my life looked “sorted.” Medical doctor. Stable income. Respect. Security. But inside my body, every step hurt. Literal pain in my feet — daily — that none of my medical training or specialist colleagues could explain or fix. Doctors joke that nurses make the worst patients…Doctors come a close second. Here’s the pattern I couldn’t ignore: High achievers are exceptional at pushing through.Especially in healthcare. We’re trained to override our bodies, suppress our needs, and keep functioning — no matter the cost. What finally broke me wasn’t a dramatic moment. It was the realisation that I was surviving a life that looked successful. I wasn’t broken. My nervous system was overloaded. My creativity had nowhere to go.And my identity had become too small for who I was becoming. The real shift happened when I stopped trying to “fix myself” inside a system designed for compliance, not consciousness. Investing in myself and working with a life coach wasn’t indulgent — it was corrective. As my nervous system settled, clarity returned.And with that clarity came an uncomfortable responsibility: To help other high achievers stop normalising a life that quietly erodes them from the inside out. Today, I work with people before they burn everything down.Before they quit careers they once loved.Before their body forces the conversation. Because the truth is — many systems don’t mean to harm you.They just weren’t built for whole humans. And if this resonates, you’re probably not broken either. You’re just ready for a different way. 🙏