Templates Are Safe. But Safe Doesnāt Scale.
Templates are great when youāre starting out. They save time. They reduce decision fatigue. They help you avoid staring at the blinking cursor of doom. But once you're selling a high-ticket offer...Templates start to cost you more than they save. Because safe copy blends in. It says the ārightā things⦠but in the exact same way as everyone else. You sound polished. Predictable. Forgettable. But the people buying $3Kā$10K programs? Theyāre not looking for āright.ā Theyāre looking for resonance. They want to feel something. Templates canāt capture your voice. Your edge. Your unique way of seeing the problem. And thatās what actually sells. So sure - use templates to get the structure. But donāt forget to add your fingerprint to every word. Because safe doesnāt scale. And copy that tries to please everyone usually converts no one.