Why More Traffic Isn’t Solving Your Growth Problem
When growth stalls, most founders blame the funnel.
“We need better copy.”
“We need more traffic.”
“Maybe we just need to launch something new..”
But here’s the thing:
Sometimes the funnel isn’t broken.
Sometimes the top of funnel is working just fine.
Sometimes. the ceiling’s the problem.
⚠️ Enter: The Growth Ceiling..
It's a concept I pulled from a book by Dan Martell et al. called Software as a Science.
It’s the point where:
The number of new customers coming in
is equal the number of customers churning out.
Doesn’t matter how hard you grind.
If you don’t fix the math.. you won’t grow.
And here’s the crazy part:
It’s not even a complex formula. You just need 4 numbers:
• Total Customers
• New Customers Per Month
• Monthly Churn %
• Monthly ARPA (Average Revenue Per Account)
That’s it.
Once churn rises to the point where it offsets your new customer acquisition, you're on a treadmill.
This is where most founders panic and start throwing Hail Marys.. new campaigns, new launches, bigger ad spend…
But they never fix the retention. Or the ARPA.
And eventually… they burn out.
If your growth has slowed and nothing seems to fix it..
run the numbers.
Your funnel might be fine.
You might just be at your growth ceiling.
🚀
- James
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Why More Traffic Isn’t Solving Your Growth Problem
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