Hey all,
I did my first perfect webinar today to sell my Platinum Membership at my Uke Like The Pros site.
The webinar was called, Christmas Baritone Ukulele Chord Melody.
We ran our Facebook ads, adjusted our facebook ads after they weren't converting on the first day. Because this was a free webinar we learned that we got more signups with a simple squeeze page rather than a long form sign up page.
The goal of the webinar was to sell our yearly Platinum Membership for $359.
I followed Russell's Perfect Webinar script the best I could, still have more to learn and practice on, and used many of the techniques we learned like anchoring, social proof, not giving the "Tactics" away, and a importance of having really good offer pages. The total value of what people get in our Platinum Membership is over $33K worth of courses, workshops, and LIVE QA's, so selling it for $359 was an amazing deal. And I truly believe it's a good deal.
I also had some amazing BONUS items which included a FREE Ukulele with purchase ($259 value), a $25 gift card to my Terry Carter Music Store, and a free book of the new course we released under the same name, "Christmas Baritone Ukulele Chord Melody."
I wanted to add so much value that people couldn't say no.
The Baritone Ukulele is sort of a niche and small market. We also had quite a bit of current Platinum Members show up for the webinar, which I think was good as they really saw the value they get and will make it easier for them to renew.
The good news is that we sold 3 of the Platinum Membership's at $359 each.
Thanks for all your help and support,
Terry