Hook them at the beginning and keep them hooked until the last 3-sec
Also to keep your audience, keep hooking every 3 sec. - whoa 3-sec!! that is so short. Adley keeps her audience watching by keeping the suspense from the very beginning - will it happen or not. We have all seen FB-videos that keep going and checking in on the action until the conclusion (and sometimes nothing happens). So the key here is how to entertain them while they wait.
I am not using IG much right now, so some of the hints will have to wait for later. But the overall framework is familiar, hook -3sec-story, hook repeat for 3min! - and the method(s) to keep them hooked is intriguing.
That reminded me of the news where I've seen this work for 30mins, every night. The formula is hook-shocking story with a cliff-hanger, offer (ad) then return for resolution - followed by new hook-shocking story with a cliff-hanger, offer (ad) then return for resolution - repeated until the last few mins that ends with heart-warming (calm or happy) story. Hmm, I think there is something here...
in todayโs world, attention is the new currency, and Adley and her fam are masters at capturing itโฆfind out how...