Everyone thinks they have a lead gen problem.
But what they really have...is a lead scoring problem.
Because not all leads are equal.
- Some are just curious.
- Some are watching.
- Some are ready to buy — right now.
But when you treat them all the same?
You slow down your whole funnel.
You waste your time chasing cold ones.
And you ignore the ones practically raising their hand.
The smartest creators don’t just chase volume.
They build systems that filter for intent.
Simple tweaks like:
- Tracking who's clicked sales pages (not just opened emails)
- DM prompts that qualify instead of pitch
- Funnel copy that speaks only to the “I’m ready” crowd
That’s when your funnel starts feeling magical.
It’s not more leads.
It’s better focus.