Happy Path Testing Is Why Your Funnel Is Leaking Leads
You’re finally done.
The funnel looks great.
You’ve got emotion sections.
Logic.
Urgency. Scarcity.
The color scheme is on point.
Mockups are fire.
You’re at the finish line.
Exhausted.
One final check.
You load it up on your computer.
Click the first button.
Opt in.
Run a test order.
The email fires.
Done.
Close the laptop lid.
It’s over.
..except it’s not.
What you just tested was the Happy Path.
The clean, ideal journey where you click the right button, in the right order, on a big screen, while fully paying attention.
Real users don’t do that.
Every button, link, and image that’s meant to act as a CTA needs to work.
Every one.
This is where I see funnels quietly fail all the time.. especially with popups.
Buttons usually get tested.
Images and text links? Often forgotten.
And on mobile?
That’s where things really fall apart.
Mobile-only buttons, images, and links don’t always inherit behavior the way you think they do.
And since we build on laptops and desktops, they’re easy to miss.
Best practice is boring, but it works:
Go top to bottom.
Click everything that could possibly fire a popup.
Then do it again on mobile.
I like the Mobile Simulator Chrome extension.
Fast. Simple. No excuses.
Now you’re done.
Now you can celebrate.
🚀
- James
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Happy Path Testing Is Why Your Funnel Is Leaking Leads
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