First webinar, A or B? · Selling Online / Prime Mover

First webinar, A or B?

Scripting my first webinar. Business is a medical practice, offer is hormone optimization. So appointments are 1:1 as with any doctor.

The HT offer has a great stack. I can picture it presenting well in a webinar if I were to do direct purchase from the webinar. If my goal is to get them on a call, how does the webinar shift? Or what have you found successful in adding to the value stack to get a lead to book a call?

Given high ticket, medical, etc — should I

A - webinar direct to buy now

B - webinar to book a call (vale stack?)

Thank you!

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