Email 2
“Daily Seinfeld Emails” usually refers to a style of email marketing inspired by the TV show Seinfeld.
The idea was popularized by marketer Ben Settle. These emails are:
- Sent daily
- Casual and conversational
- Based on ordinary everyday events
- Entertaining first, selling second
- Personality-driven rather than corporate
The name comes from how Seinfeld was famously described as “a show about nothing.” The emails often start with small life observations and then smoothly connect to a business lesson or product offer.
Typical structure:
- Small personal story or random observation
- Humor or curiosity
- Transition into a lesson/problem
- Soft sales pitch or call to action
Example:
“This morning I burned my toast because I was replying to a customer email… which reminded me why most businesses lose sales: they react instead of building systems…”
Businesses use this style because it can:
- Build familiarity with readers
- Increase open rates
- Create a stronger personal brand
- Make selling feel natural instead of pushy
It’s especially common in:
- Copywriting
- Coaching
- Online business
- Personal brands
- Newsletter marketing
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Email 2
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