The reason your AI output sounds generic has nothing to do with ChatGPT. It lies in something you do before you type the first letter.

This was from a private training I did with my Inner Circle a few years ago. The video and training never was seen after that by anyone, and I found it this week and thought that it would benefit a lot of you who are struggling to figure out how to design yourself as a character. Stephanie Dove Blake was on the original training, and afterwards dropped her takeaways (which are a pretty amazing summary of the video) - so here you go! ==== SO many incredible golden nuggets in this @Russell Brunson! Thank you! 👏 I thought I’d share my takeaways… 👉 The value of education & info you provide will keep a customer for a few years… but the value a relationship with YOU will keep a customer for LIFE. 👉 The majority of ones expertise is disseminated in the first year of a customer’s entry into your world…you can’t keep dispensing brand NEW info for the rest of your life… train on one thing in many ways. 👉 Business isn’t about core info - it’s about characters. 👉 We’re not in the info business, we’re in the RELATIONSHIP business. 👉 Those who WIN at business realize that: Your business isn’t the products you create — your business is your HERD/TRIBE/PEOPLE. They are the only business ASSET. 👉 Know your market and make sure you have “Message to Market Match” 🤩 Good, Fan-worthy Characters: 😍 - Can’t be boring - Have an origin story - Have a back story (what they did before) - Have parables  - Have experienced miracles - Have “insider” language  - Have a measure of likability  - They do likable things. (This is why comics aren’t about the villains.) - Are good at what they do - Have overcome adversity  - Are emotionally complex - Experience substantial change - Show their flaws - Have a position - Have a philosophy  - Shows courage that others want to emulate - Share their likes/dislikes - Share their failures as well as their failures - Share their beliefs - Share their pathological behaviors  - Share their incompetencies - Share their religion/belief system - Share their significant life events - Share their envy/desire

Why mindset is everything Most people who fail in affiliate marketing don't fail because of a bad strategy, they fail because of how they think. The technical side (building a site, running ads, writing content) is learnable. Your mindset determines whether you stick around long enough to learn it.

“Daily Seinfeld Emails” usually refers to a style of email marketing inspired by the TV show Seinfeld. The idea was popularized by marketer Ben Settle. These emails are: - Sent daily - Casual and conversational - Based on ordinary everyday events - Entertaining first, selling second - Personality-driven rather than corporate - The name comes from how Seinfeld was famously described as “a show about nothing.” The emails often start with small life observations and then smoothly connect to a business lesson or product offer. Typical structure: 1. Small personal story or random observation 2. Humor or curiosity 3. Transition into a lesson/problem 4. Soft sales pitch or call to action Example: “This morning I burned my toast because I was replying to a customer email… which reminded me why most businesses lose sales: they react instead of building systems…” Businesses use this style because it can: - Build familiarity with readers - Increase open rates - Create a stronger personal brand - Make selling feel natural instead of pushy It’s especially common in: - Copywriting - Coaching - Online business - Personal brands - Newsletter marketing

A Soap Opera Sequence email is not a standard email type, but the phrase is sometimes used informally to describe an email that reads like a soap opera — overly dramatic, emotional, full of personal conflict, suspense, or exaggerated storytelling. Soap opera For example, a “soap opera sequence” in emails could include: - Long emotional back-and-forth messages - Workplace drama - Relationship conflicts - Cliffhanger-style communication - Excessive detail about personal issues