Declaration vs Soundbite? wait what??
OMG… I finally had the aha moment about the whole “Declaration vs Soundbite” thing and I have to share it because apparently half of us were confused in that chat today 😂
So here’s the simplest way my brain wrapped around it:
A Declaration is the big truth you stand on — the belief shift you want your audience to adopt.
It’s like saying: “This is the new way we see the world now.”
And the Soundbite is the short, punchy, memorable version of that truth —
the line people quote, repeat, and share in their stories.
So Basically:
“This is the version of that truth people will actually remember.”
Once I saw the difference, EVERYTHING clicked.
Example from my world:
👉 My Declaration: Clarity ignites you. Alignment moves you. Amplification transforms you.
👉My Soundbite: Ignite. Align. Amplify.
Same essence. Different purpose.
One shifts the belief…The other spreads the message.
Anyway, if you were also sitting there wondering “wait… are these the same thing??” — they’re not.
But they’re definitely a power duo!
Hope this helps someone else have their little lightbulb moment today. ✨
I'd love to hear your perspective on these and your declaration/ soundbite below! Let's go!
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Declaration vs Soundbite? wait what??
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