14d • Understand.me
Build systems that think like buyers.
Most funnels don’t fail because of traffic.They fail because they ask people to decide before they feel understood.
What usually breaks conversion isn’t copy or design.. it’s when the system doesn’t match how the buyer is already thinking.
After working inside many funnels, one quiet pattern keeps showing up:the funnels that work best don’t explain more…they remove mental friction.
When the path feels obvious, persuasion disappears.Movement happens naturally.
I document how I think about this here:eldersam.lovable.app
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Build systems that think like buyers.
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