13d • SellingOnline.com
A year ago, podcasting felt like a big-genre game.
A year ago, podcasting felt like a big-genre game.
Everyone was chasing:
• More downloads
• More views
• Bigger reach
• Viral clips
Millions of views became the benchmark of success.
But quietly… the game has changed.
🎙️ Podcasting is no longer about mass appeal.
It’s becoming deeply niche-driven.
Today, most high-impact podcasts won’t do millions of views.
They’ll do hundreds… or a few thousand views.
And that’s not a failure.
That’s maturity.
Because what really matters now is:
👉 Who is listening, not how many.
A niche podcast attracts:
• Decision-makers
• Founders & leaders
• Serious learners
• People with context, intent, and buying power
These listeners don’t binge content.
They listen with purpose.
One aligned listener today is worth more than 10,000 random views.
Here’s what I’m seeing behind the scenes:
🔹 Niche podcasts are closing high-ticket deals
🔹 Episodes are turning into long-term relationships
🔹 Conversations are leading to collaborations, clients, and credibility
🔹 Authority is being built quietly, consistently
The algorithm may not reward you.
But the right audience will.
Podcasting is shifting from:
❌ Entertainment-first
to
✅ Relationship-first
From:
❌ “How many views did it get?”
to
✅ “Who reached out after listening?”
This is why podcasts are becoming one of the most powerful long-term assets for personal brands, consultants, and entrepreneurs.
If you’re starting a podcast today, don’t ask:
“Can this go viral?”
Ask:
“Can this speak directly to the people I want to work with for the next 5 years?”
Because in 2026 and beyond:
📌 Depth will beat scale
📌 Trust will beat traffic
📌 Conversations will beat content
And the most successful podcasts?
You won’t always see them trending.
You’ll see their hosts building influence, income, and impact quietly.
That’s the real power of podcasting today.
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A year ago, podcasting felt like a big-genre game.
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