12 week challenge- help
Hey👋 I’d love your advice on promoting my offer
I’m running a 12-week online challenge for female footballers (soccer players) called The Next Level Challenge ⚽ Starting June 1st.
It’s designed to help girls become:
💪 Stronger
⚡ Faster
🧠 More confident
🎯 And more game-ready in every way — with structured weekly training, mindset support, and the chance to win a $5,000 training trip to Barcelona.
It’s all built from my own 12+ years of experience as a professional player and national team rep (Matildas Cap #200 🇦🇺), and I’ve helped 100s of players already — now I’m scaling this online.
Here’s what I’m doing to promote it so far:
  • Organic Instagram content (reels, carousels, 2-step posts, etc.)
  • Stories with DM prompts like “DM TNL to join”
  • Facebook event inside my group (The Female Footballers Community)
  • Info PDF with a Google Drive link to share all the details
  • Messenger ad image + "DM me for info" CTA
What I’d love help with:
  1. What’s worked best for you when launching a challenge-style offer?
  2. How would you position this type of transformation offer to scale paid ads or partnerships?
  3. Are there any creative angles, hooks, or referral strategies you’d suggest trying?
Would be super grateful for any insights 🙏
7
8 comments
Emily Condon
3
12 week challenge- help
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