What is considered a normal conversion rate?

I have been optimizing my funnel on my site bigboatrentals.com to get more customers to inquire about boats and ultimately book more boats but im finding that based on the amount of people that click on my ad to when they take the first action on my site, its very low, like 1.39% low. So over the last 30 days 3,450 people clicked on my ad and went to the site, out of those people only 48 people went through the first process of filling out an inquiry form. This seems really low.

I posted a video highlighting the issue in more detail and the funnel that is setup to paint a clear picture of where im seeing an issue. If anyone has any thoughts about this the help would be greatly appreciated.

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