Scaling dip PMax Campaign
Hey guys, got a question. Running a PMax campaign for women’s fashion for a little two months now, slowly getting better. Since the first of february i managed to get 23 conversions. Last week was going great on a €75 daily budget (17 conversions) so i decided to scale to €100 last sunday, performance went down very quickly and it hasn’t adapted yet, since sunday only 3 conversions. I’m doubting about scaling back because i want to give it a little bit more time. My question, does anybody know what the problem here could be? And is this normal when scaling to a budget like €100? What would you guys recommend me to do? Thanks in advance!
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Thomas van de Weijer
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Scaling dip PMax Campaign
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