Discovery Before Demo — The Curiosity-First Sales System
Most people rush into a demo because they think the product will do the heavy lifting. But in real sales, the win happens before the demo ever starts. It happens in the conversation, in the clarity, the understanding, the honesty, the human connection. This system teaches a simple truth: Curiosity sells better than confidence. Understanding sells better than presentation. Discovery sells better than performance. When you begin with curiosity: - Buyers open up - The pressure drops - The real problem emerges - The path becomes clear - The demo becomes tailored, short, and effective This is how beginners reduce anxiety. This is how experienced sellers improve accuracy. This is how teams close better deals with less effort. THE 7 DISCOVERY ZONES Before demoing anything, explore: 1️⃣ Reality — What’s true right now? 2️⃣ Problems — What’s breaking or stuck? 3️⃣ Impact — Who feels it and how? 4️⃣ Priority — Why now? 5️⃣ Decision Path — How choices get made 6️⃣ Value — What a “win” actually looks like 7️⃣ Fit — Should we keep going? This is the foundation of the Curiosity-First Sales System BEGINNER-FRIENDLY DISCOVERY QUESTIONS Short. Simple. Easy to ask when you’re nervous. Opening: “What brought you here today?” Problem: “What’s been the hardest part of this?” Impact: “How does that show up day to day?” Priority: “What changed recently?” Decision Path: “How does something like this usually get approved?” Value: “What would make this worth it for you?” Closing: “Does this still feel worth exploring?” These questions create space for honesty. And honesty creates alignment. REFLECTION FOR THE COMMUNITY Which discovery zone do you avoid the most… and why? - Reality? - Problem? - Impact? - Priority? - Decision Path? - Value? - Fit? Which question from this system is easiest for you to start using immediately? Drop your reflection below. Your answer will help the whole community sharpen their clarity and presence.