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You (and I) are 20 million impressions away
I fully convinced that if anyone wants to change their life professionally or economically, only 1 number matters: 20 million impressions Why that specific number? Well the math goes like this: if I can get 1% of those 20,000,000 impressions to a destination (like a website) and I get 1% of those people to take action, that's 2,000 customers. If I can get each of those customers to spend $500 over the course of time, that's $1 million in revenue. It gets better - the going rate for impressions is $20 per 1,000 impressions. So even if I had to buy all 20 million impressions, it would only cost $400,000. Even if I couldn't afford to buy the impressions, posting content on any social media platform is $0.00 It couldn't be that easy to turn $1 into $2.50, right? Well I'm going to find out and you can come along for the ride. Stay tuned!
Internal Memo From Shopify CEO about AI (Pretty Important)
Hey - one of my goals here is to make sure our community has access to the best. Tobi Lutke, Shopify's CEO decide to share an internal memo that was likely to be leaked anyway and I thought it was a great read and would love to know your thoughts on it. Team, We are entering a time where more merchants and entrepreneurs could be created than any other in history. We often talk about bringing down the complexity curve to allow more people to choose this as a career. Each step along the entrepreneurial path is rife with decisions requiring skill, judgement and knowledge. Having AI alongside the journey and increasingly doing not just the consultation, but also doing the work for our merchants is a mindblowing step function change here. Our task here at Shopify is to make our software unquestionably the best canvas on which to develop the best businesses of the future. We do this by keeping everyone cutting edge and bringing all the best tools to bear so our merchants can be more successful than they themselves used to imagine. For that we need to be absolutely ahead. Reflexive AI usage is now a baseline expectation at Shopify Maybe you are already there and find this memo puzzling. In that case you already use AI as a thought partner, deep researcher, critic, tutor, or pair programmer. I use it all the time, but even I feel I'm only scratching the surface. It’s the most rapid shift to how work is done that I’ve seen in my career and I’ve been pretty clear about my enthusiasm for it: you've heard me talk about AI in weekly videos, podcasts, town halls, and… Summit! Last summer I used agents to create my talk, and presented about that. I did this as a call to action and invitation for everyone to tinker with AI, to dispel any scepticism or confusion that this matters at all levels. Many of you took up the call, and all of us who did have been in absolute awe of the new capabilities and tools that AI can deliver to augment our skills, crafts, and fill in our gaps.
Be a 300x performer
Early in my time at Google I realized that most of the company was 99th percentile talent, especially the software engineers. I later discovered there was a wider than normal disparity in salaries at each level of software engineer. I got a chance to chat with the vp of engineering about this and asked them what was the difference between the worst and the best google engineer. Their answer shocked me: 300x I've thought about this in the almost 20 years since - what makes a 300x performer. Most people focus on being skilled and being seen - and all the great are both. The three things all 300x performance additionally have in common are: Self awareness Self confidence Secure in their place in the world Additionally - their life design relative to their goals and dreams is pristine. So if you want to produce more - assess those three areas as a starting point
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Book Bytes: Reset by Dan Heath
So my LinkedIn outreach process led me to receive this book for free and I am so happy about it. Here are keys from the introduction: Every system is designed to get the results that it currently gets. So if you want different results, change is necessary and challenging. So what can we do to make it less challenging? We need to find: - Leverage points: actions that have outsized rewards - Resource stacks: Load up resources on the leverage to get max impact fast - because progress is the most important aspect of a good work day for a person It turns out that there is a system to find leverage points and a system to resource stacking - that’s what the rest of the book is about.
Tough Questions Require Great Answers
Someone asked me: If you had unlimited time and resources, what would your ultimate vision look like for the impact you want to make? I didn’t like my answer which was: That’s a really good question. I think I would want to try to redesign education, work, and communities so that more people had a chance to be successful and fulfilled. Have no desire to be a politician and I’ve already held elected office so I know how hard systemic change is from that seat. I want to make the real rules of the game of life accessible to everyone equally. I’m going to work to add specificity to this answer so that I can get it done.
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