Building Relationships in Multifamily
Yesterday I picked up the phone and called a few owners of multifamily properties here in Clackamas County… and you’d be surprised how willing some of these people are to talk if you approach them the right way.
Here’s what worked for me:
👉 I led with genuine admiration: “I see you own a 5-unit / 20-unit / 39-unit… that’s amazing. I’d love to learn how you did that.”
👉 I expressed curiosity and respect for their journey instead of trying to pitch anything.
👉 I positioned myself as someone local and willing to serve: “If you ever need contractors, help, or anything at all—I’d love to be in your circle.”
The result?
✅ Two conversations that each lasted ~30 minutes.
✅ One owner even told me I was “charming and funny.”
✅ I now have genuine rapport with people who own the exact type of assets I want to own.
Will one of them sell me a deal tomorrow? Probably not.
But maybe they’ll sell someday. Maybe they’ll refer me. Maybe they’ll introduce me to another investor.
The real win is this: when you’re serious about multifamily, don’t just scroll listings. Reach out directly to the people already doing it. Express admiration, ask good questions, and start building long-term relationships.
That’s how doors open. 🚪
Who else here has had a good conversation with a multifamily owner lately?
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Brandon Hendrick
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Building Relationships in Multifamily
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