Aug 18 (edited) • The Journey
The Slight Edge
Jeff Olson has a famous theory called The Slight Edge. Jeff says daily disciplines repeated consistently over time add up to the difference between success and failure. His book has been one of the most powerful influences in my life.
I have come to realize that rather than spending a lot of time on end goals, I need to work on identifying specific daily actions that keep me moving in the right direction. So rather than naming a million dollar milestone, I remind myself I need to follow my daily marketing checklist and select one best-fit client to onboard each quarter. It’s easy to pull together the support staff needed to mange that clear task and the new work that comes from it.
Can I hope to have a million dollar year? Sure. But if I fail to do my daily writing and my weekly networking I won’t get there. It is harder than it sounds. It is just as easy not to do it and there are no immediate repercussions when I let marketing slide. But therein lies the magic of the slight edge. You are either moving up or you are going down.
This Skool group is designed to help us be more consistent with marketing and to support participants who want to keep their organization on track with the daily disciplines that will get their team to the next million dollar milestone. I’m so glad you’re here.
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The Slight Edge
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