If you have been in business any length of time, people have started to define you. Your work has started to define you. Your team, vendors and customers have started to define you.
They each see a part, but you are more than that one encounter. You are much more than the work the company did several years ago. If your team expanded or implemented AI tools, your services could be light years ahead of where you were a year ago. Your capabilities may be miles ahead of where you were even a month ago.
Growth can be disorienting. People you work with reflect back different images of you. You are far larger than any one individual can see. Responding to client needs or internal crisis, you may even have grown to be more than you realize yourself. If so, you are probably feeling fragmented.
This week we are going to be working on defining ourselves by looking at whether the keywords that define us online reflect our current capabilities. The misrepresentation and fragmentation may be frustrating. You may find you feel more comfortable with your older, smaller self. I would like to challenge you to accept what you are becoming.
Writing every day on a public platform is frankly terrifying for me. But I have accepted it is what I am meant to do. My old model of partnering with a business owner or marketing manager only lets me reach 5 to 10 organizations. In two weeks on Skool, I’ve already had 10 people sign up to follow the process.
Thanks for exploring this platform. I believe the universe has big plans for you.