20h (edited) • PiggyBANKING Resources
🥶 Sent the cold email. Got total silence?
One flip turns silence into "let's grab coffee", here's how Chris did it...
What's up PiggyBANKERS...
There's an email sitting in a drafts folder somewhere.
Addressed to a dream partner.
Rewritten in the head a dozen times.
But it never actually leaves the outbox.
And the times it did go out? Crickets.
Here's the thing almost nobody talks about.
Positioning decides whether that email gets a reply.
Here's what's really going on.
Back in the 1950s, a dude named Harvey Brody ran a little experiment.
Same product. Same list. Same everything.
He changed one thing about how he showed up.
First version, he wrote like a seller.
"Here's my thing, please buy it..."
Second version, he wrote like a buyer.
Somebody bringing an opportunity.
The buyer version pulled ten times the replies.
👉Ten times.
👉Same words.
👉Different position.
Now here's why that matters.
When most folks reach out to a dream partner, they show up as the seller.
"Hi, I'm a copywriter, I'd love to work with you, got any openings?..."
The desperation comes through the screen anyway.
And so can they.
That's why it feels icky.
Because it kinda is.
And it's not anybody's fault.
It's just how most of us were taught to sell.
But watch what happens when that flips.
The ask disappears.
What's left is bringing them money.
Instead of "Got any openings?"...
A version that actually lands:
"Noticed you've got an old course just sitting there. Got an idea to turn it back
into cash. Want me to walk you through it?..."
That's an investor walking in with an opportunity.
👉Same person.
👉Same skills.
👉Totally different position.
And here's the part that takes the pressure off completely.
The first email has ONE job.
Not to close a deal.
Not to get a yes.
Just to get a reply.
👉Reply first.
👉Then a quick coffee date.
👉Then a small test.
One job per step.
Once the pressure to win it all in one email goes away, hitting send gets easy.
One more move, then here's where to go for the rest.
Nobody needs case studies to reach out.
Leading with what somebody SEES about their business beats leading with what somebody DOES for a
living.
A sharp observation about their business.
Nobody needs a wall of testimonials to notice something smart about someone.
This isn't theory.
@Chris Dyson, booked a deal off one cold email using this.
Just shy of $700,000.
Not from blasting a thousand messages.
He did it by showing up as a buyer and booking a simple coffee date.
Now his full cold outreach playbook is inside Partner Pipeline Pro.
👉The templates.
👉The follow-ups.
👉The entire Guide.
👉The exact way he books coffee dates with dream partners.
And it doesn't start at $700K.
It starts with one coffee date and a small test.
You own a slice of the revenue after that.
Revenue that shows up whether you're at your desk or at your kid's Saturday game.
One partnership can out-earn twenty clients.
Chris shows you how to land the first one.
Let's get piggy wit it,
PB Chad
P.S. Previous Partner Pipeline Pro buyers check out the new cold outreach playbook inside your members area.
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🥶 Sent the cold email. Got total silence?
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