Feb 27 • General discussion
Not everything that “doesn’t convert” is bad traffic.
I keep seeing sellers walk away from inbound insurance flow way too early, when most of the time it’s a mismatch problem, not a quality problem.
Wrong geo expectations, wrong buyer logic, or the traffic never gets evaluated in the right environment.
I’ve been paying closer attention to Ontario insurance intent across Auto, Home, RV, and Life especially when the traffic is real-time and properly localized.
If you’re sitting on insurance flow and questioning whether it’s actually the traffic or just the setup, happy to compare notes.
Telegram: @sbamm13
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Not everything that “doesn’t convert” is bad traffic.
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