Not everything that âdoesnât convertâ is bad traffic.
I keep seeing sellers walk away from inbound insurance flow way too early, when most of the time itâs a mismatch problem, not a quality problem. Wrong geo expectations, wrong buyer logic, or the traffic never gets evaluated in the right environment. Iâve been paying closer attention to Ontario insurance intent across Auto, Home, RV, and Life especially when the traffic is real-time and properly localized. If youâre sitting on insurance flow and questioning whether itâs actually the traffic or just the setup, happy to compare notes. Telegram: @sbamm13