Messaging · Pay Per Call Academy

Messaging

We’ve talked about visibility and target audience, so naturally the next thing to talk about is messaging, because this is where most people lose the people they just attracted.

Let’s talk about marketing for a second, because a lot of people think they’re doing something wrong when it’s really just that the pieces aren’t lined up yet.

Most people are already putting in the effort. Posting, showing up, trying to be consistent. The problem usually isn’t effort, it’s clarity.

Getting seen matters, but being seen by the right people matters way more. You can post every day and still feel stuck if the people watching were never meant to be your customers.

What you’re saying also matters. If someone can’t quickly understand how you help them, they’ll scroll, even if they like you. Clear beats clever every time.

Trust is huge. People buy when something feels familiar and safe, not because of one perfect post. And once they trust you, they still need to know what to do next. Confusion kills action.

Consistency ties it all together. Most people need to see you a few times before it clicks, that’s normal.

At the end of the day, marketing isn’t about tricks. It’s about helping the right people find you, understand you, trust you, and take the next step.

So what part of this feels hardest for you right now?

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