How SMS OTPs Verification Improves Lead Quality (Real Example)

I’ve been testing different ways to improve lead quality and reduce fake or low-intent submissions.

One thing that made a noticeable difference was adding SMS OTP (One-Time Password) verification before form submission.

Why it helps:

• Filters fake leads

• Confirms real phone numbers

• Improves call connection rate

• Reduces wasted ad spend

Flow is simple:

1) User enters phone number

2) Receives a one-time SMS code

3) Verifies before submitting

This is especially useful for pay-per-call funnels where every call costs money.

I’ve been looking at a simple live demo to understand the flow better:

Not promoting anything here — just sharing something that helped me think differently about lead validation.

Curious if anyone else here is using OTP or call verification in their funnels?

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