Most people think SA is about getting properties…
It’s not. It’s about getting the RIGHT guest.
Beverly’s properties are now fully booked with longer-term stays — and it’s not luck 👇
✅ She knows her ideal guest (contractors)Everything is built around THEMParking, workspace, simple setup, low maintenance
🚀 She markets for LONGER staysLess hassleFewer complaintsMore consistent income
💡 She’s systemised everythingCleaners on autoCalendar sharedMinimal involvement day-to-day
⚠️ Where most people go wrong:
- They don’t choose a clear guest type
- They furnish for “everyone” → attracts no one
- They ignore systems → create another job
- They pick the wrong property (area + building issues matter)
🎯 Key takeaway:
This isn’t about property’s it's about building a business around a specific guest.
Get that right… everything else becomes easier.
If your SA feels hard right now…It’s probably not your effort — it’s your strategy.