Want To Hear How I Got Started... Long Read, But SO Worth it ;-)

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….𝐈 𝐖𝐚𝐬 𝐭𝐡𝐞 𝐆𝐮𝐲 𝐖𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐄𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐄𝐥𝐬𝐞 𝐇𝐚𝐯𝐞 𝐅𝐮𝐧….

𝐓𝐇𝐄 𝐏𝐀𝐈𝐍:

I remember one Friday night in San Francisco….I'd had a couple of drinks at home, alone,... and decided to go for a walk. I was dressed way too casually to go anywhere nice and honestly….I would NEVER go to a party by myself.

So I just walked.....

And I remember seeing them.... Young vibrant college kids lined up outside a dance club….all dressed to the nines….laughing, flirting, full of energy….ready to have the time of their lives.

....Fraternity guys rolling deep with their crew. Girls everywhere. Energy through the roof.

And I wished I was one of them.

But I wasn't.

I was a lonely foreign student from Norway in a brand new country with almost no friends.

No fraternity.

No crew.

No brotherhood.

No one to call up and say "hey let's go out tonight."

I didn't even have anyone to grab a meal with most days.

….𝐚𝐧𝐝 𝐢𝐟 𝐲𝐨𝐮'𝐯𝐞 𝐞𝐯𝐞𝐫 𝐟𝐞𝐥𝐭 𝐭𝐡𝐚𝐭 𝐤𝐢𝐧𝐝 𝐨𝐟 𝐥𝐨𝐧𝐞𝐥𝐲….𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐰𝐡𝐚𝐭 𝐈'𝐦 𝐭𝐚𝐥𝐤𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭….

Maybe you're in a fraternity right now and you're the social chair trying to figure out how to throw events that actually MEAN something.

Or maybe you're NOT in a fraternity and you're watching those guys have all the fun while you're sitting in your dorm wondering how to break in.

Or maybe you just don't FIT the fraternity mould but you KNOW you've got something in you that wants to bring people together.

I get it. .....Because that was ME.

The worst part?

I wasn't used to "dating" the American way.

Back in Norway we went out in GROUPS. You'd meet girls naturally through friends of friends.

No pressure. No awkward one-on-one pickup lines.

No swiping right and hoping for the best.

Just good energy in a group setting and things would happen organically.

But here in America?

I didn't have the group.

I didn't have the crew.

I was watching other guys surrounded by girls having the time of their lives while I stood on the outside looking in.

….𝐚𝐧𝐝 𝐡𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐭𝐡𝐢𝐧𝐠 𝐧𝐨𝐛𝐨𝐝𝐲 𝐭𝐞𝐥𝐥𝐬 𝐲𝐨𝐮….

You don't need a fraternity to have a brotherhood.

You don't need Greek letters on your chest to be the guy everyone knows.

You just need to CREATE the party that everyone wants to be at.

….𝐚𝐧𝐝 𝐭𝐡𝐚𝐭'𝐬 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐰𝐡𝐚𝐭 𝐈 𝐝𝐢𝐝….

𝐓𝐇𝐄 𝐓𝐔𝐑𝐍𝐈𝐍𝐆 𝐏𝐎𝐈𝐍𝐓:

Something had to change.

So I started looking for fellow Scandinavians in the area.

I found the Young Scandinavian Club.

I even called up the Norwegian Consulate.

I started connecting with other foreign students who were just as lonely as I was.

Then I met a guy named Sam in my Public Relations class.

Sam was VERY social.

Fun to be around.

Always going out to pubs even in the middle of the week.

...which I was NOT used to at all... I was more of a weekend guy if anything at all ;-)

And he had something I didn't have yet….a LOT of American friends in the area.

Here's what I realized….

I didn't need to know EVERYONE.

I just needed to find ONE person who had what I was missing.

Sam had the American crowd.

I had access to the Scandinavian community.

….𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫 𝐰𝐞 𝐡𝐚𝐝 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐍𝐎 𝐟𝐫𝐚𝐭𝐞𝐫𝐧𝐢𝐭𝐲 𝐜𝐨𝐮𝐥𝐝 𝐭𝐨𝐮𝐜𝐡….

Think about that for a second.

Whether you're in a fraternity or not….you already have access to SOME group of people.

Your dorm.

Your major.

Your gym.

Your intramural team.

Your church.

Your cultural club.

Your friend group from back home.

You just haven't figured out how to ACTIVATE them yet.

We decided to throw a party at a dive bar called Joey J's on Mission and Geneva in San Francisco.

Nothing fancy.

But it had a KICK ASS sound system and even an outside area in the back for people to cool off and get away from the music to steam off or smoke (for those that did that). .. I never did ;-)

We made some simple flyers on a copy machine... in Black and White

...remember, this was 1986!!!!

I called the Norwegian Consulate and told them I was promoting Norway to my American friends.

The Consulate General loved the idea so much he sponsored us with $500 AND let me borrow a HUGE Norwegian flag to display at the event.

He even gave me brochures.

$500 in sponsorship money before we even sold a single ticket.

From a cold call.

...and As a college student with ZERO experience.

….𝐥𝐞𝐭 𝐭𝐡𝐚𝐭 𝐬𝐢𝐧𝐤 𝐢𝐧….

We had no idea what was going to happen.

𝐓𝐇𝐄 𝐅𝐈𝐑𝐒𝐓 𝐖𝐈𝐍:

250 people showed up....

TWO HUNDRED AND FIFTY!!!!

At a dive bar.

On our first try.

And I'll never forget the moment I KNEW it was working. I looked around and saw the ratio of women to men was probably 60 to 40….maybe even better.

And not just any women.

Tall, blonde, slender Scandinavian women in sexy dresses mixed in with Sam's American crowd.

The energy was ELECTRIC.

Every fraternity social chair reading this right now knows EXACTLY what I'm talking about.

That moment when you look around the room and the ratio is RIGHT and the energy is ON FIRE and people are dancing and laughing and connecting and you realize….

I DID THIS!!!! Wowww

But here's the difference between what I did and what most fraternity parties look like….

This wasn't just another house party with cheap beer and bad music.

This was an EVENT.

A Norwegian flag hanging from the ceiling.

Sponsored drinks.

A killer sound system.

An outdoor area to mingle.

A THEME that made people feel like they were part of something special.

And something happened to me that night that changed EVERYTHING….

....I went from being the lonely foreign kid that nobody knew to being the guy that EVERYONE wanted to talk to.

Instantly!

People were coming up to me asking "when's the next one?"

Girls that wouldn't have noticed me last week were now asking for MY number. Oh MY... ;-)

Guys that I'd seen around campus but never talked to were suddenly my best friends. HA!

….𝐢𝐭 𝐰𝐚𝐬 𝐥𝐢𝐤𝐞 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐅𝐀𝐌𝐎𝐔𝐒 𝐨𝐯𝐞𝐫𝐧𝐢𝐠𝐡𝐭….

And here's what blew my mind….

....ALL of those people who showed up?

The Scandinavians.

The Americans.

The fraternity guys.

The girls.

They were ALL looking for the EXACT same thing I was.

....More friends.

....More fun.

....More connection.

They were just as lonely as me.

They just didn't have someone to CREATE the event for them.

….𝐮𝐧𝐭𝐢𝐥 𝐈 𝐝𝐢𝐝….

𝐓𝐇𝐄 𝐋𝐈𝐅𝐄 𝐈𝐓 𝐆𝐀𝐕𝐄 𝐌𝐄:

That one party at Joey J's turned into 22 YEARS of organizing events in San Francisco.

I went from 250 people at a dive bar to 5,000 people at San Francisco City Hall.

I went from having no friends to building a party email list of over 20,000 people.

I went from being invisible to having founders of PayPal, founders of Hotmail, and top Google executives on my VIP list.

I went from not knowing how to meet girls to creating events where THOUSANDS of people met their friends, their partners, and even their future husbands and wives.

Several marriages happened because of events I created.

That still blows my mind.

One time I even took 8 buses with 400 people to a Gypsy Kings concert at the Greek Theater in Berkeley. I did that 13 YEARS IN A ROW.

It started with one Mexican bus and 50 people.

I threw a Halloween party at the Fairmont Hotel on Nob Hill where the Norwegian King and Queen used to stay.

...guess who I had in my "audience there" A good looking Secret Service agent showed up with 11 of her other agents. She was possibly carrying a gun at my party, too ;-)... I actually asked her about that ;-)

I mixed different cultures together.

I had rooms with European music,

70s and 80s music,

live Latin bands playing Salsa,

Persian music,

Brazilian music.

My parties were the talk of the town.

I went from venues charging ME to host events to venues PAYING ME to bring my crowd.

I even negotiated 10% to 15% kickbacks from the bar on top of keeping the door.

….𝐚𝐧𝐝 𝐡𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐭𝐡𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐌𝐎𝐒𝐓….

I didn't do it to make money at first.

I did it because I was LONELY and wanted friends and wanted to meet girls and wanted to have FUN.

The money came naturally.

And eventually it became SERIOUS money.

.....But it all started from that one feeling of standing outside a club on a Friday night wishing I was on the other side of that velvet rope.

….𝐚𝐧𝐝 𝐈 𝐧𝐞𝐯𝐞𝐫 𝐡𝐚𝐝 𝐭𝐨 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭𝐬𝐢𝐝𝐞 𝐚𝐠𝐚𝐢𝐧….

𝐘𝐎𝐔𝐑 𝐓𝐔𝐑𝐍:

So let me ask you something….

Are you the guy standing outside the club right now watching everyone else have fun?

Maybe you're in a fraternity and you're the social chair but your events feel stale and you KNOW you could do something bigger.

....Maybe you're watching the fraternity guys have all the fun and you're thinking "I could do that better if someone just showed me how."

Maybe you're not in Greek life at all but you've got a personality that WANTS to bring people together and you just don't know where to start.

Are you tired of seeing other guys surrounded by girls while you're trying to figure out how to even start a conversation?

Here's a secret….

....you don't need pickup lines.

....You don't need dating apps.

.....You need to create the GROUP SETTING where meeting people happens NATURALLY.

When you're the guy who throws the party….

...the girls come to YOU.

...The conversations happen organically.

...No pressure.

...No awkwardness.

...Just energy and fun and connection.

Because here's what I know after 22 years….

You don't need to be popular FIRST to throw parties.

I wasn't.

I was a lonely foreign kid with zero connections.

You don't need a fraternity to build a brotherhood.

I didn't have one.

I CREATED my own.

You don't need to do it alone.

I didn't. I found Sam.

I found the Scandinavian Club.

I found the Norwegian Consulate.

I found people who COMPLEMENTED what I was missing.

You don't need money to start.

I was actually PROFITABLE BEFORE the Party started from the $500 sponsorship MONEY! ;-)

My first event was at a dive bar with simple flyers and a borrowed flag.

But here's what CAN happen if you start….

You become the guy everyone knows.

The connector.

The one who makes things happen.

Girls want to be at YOUR events.

Guys want to be YOUR friend.

Your phone doesn't stop buzzing.

Your social life goes from ZERO to the best it's ever been.

And oh by the way….you can make more money doing this than your friends make working retail or serving tables.

Enough to start paying off your student loans.

Enough to buy the toys you want.

Enough to have extra cash to spend on yourself while everyone else is broke.

And if you decide to take it seriously?

This can become a REAL business that follows you long after college.

The connections you make throwing parties in college?

They don't disappear when you graduate.

They GROW.

They become business partners.

Investors.

Lifelong friends.

My college party connections led me to PayPal founders and Google executives 15 years later.

….𝐭𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐰𝐡𝐚𝐭 𝐓𝐇𝐀𝐓 𝐜𝐨𝐮𝐥𝐝 𝐝𝐨 𝐟𝐨𝐫 𝐘𝐎𝐔𝐑 𝐟𝐮𝐭𝐮𝐫𝐞….

Or you can keep walking past that club on Friday night wishing you were inside.

Your call!!! Really....

If this story sounds like YOUR story right now….whether you're in a fraternity trying to level up or you're on your own trying to figure it out….I'd love to hear from you.

Tell me where you're at and what's holding you back.

No pitch.

....Just a conversation.

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