9d • Open Chat
The ad that looks the best isn’t always the one that performs the best.
When I first started running campaigns, I put too much emphasis on creative design. What I discovered later is that audience fit and message clarity often beat visuals. I once tested two ads: one with a polished video and one with a simple image plus a direct headline. The simple ad ended up driving a 2.4% CTR compared to 1.1% on the video, just because it spoke more clearly to the right segment.
The big lesson was that ads aren’t about what looks good to us; they’re about what resonates with the people we want to reach. That’s where guidance really helps, because an outside perspective can point out blind spots we might not see on our own.
For those of you in this group, what’s the part of your ad process where you’d find the most value in extra guidance right now?
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The ad that looks the best isn’t always the one that performs the best.
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