Stuck on settings need ads help

3 weeks in. Targeting US gym and fitness studio owners. Offer is “leads with retention fix”. Getting spammy DMs or no delivery. Need help on settings, not the offer (our offer is already pretty strong).

What I tried:

Campaign 1: Objective Leads with Instant Form. Advantage+ audience ON. Results: 0 leads.
Campaign 2: Objective Messages to IG DM. Advantage+ audience ON. Results: 10 DMs from junk accounts. No real gym owners.
Campaign 3: Messages to IG DM. Advantage+ audience OFF. Results: $0 spend. No delivery.
Campaign 4 (Re published campaign 3): Messages to IG DM. Advantage+ audience OFF. Current stats: reach 645, impressions 1,231, spend $48.33, CPC $3.22, leads 0.Older week 2 ad had 10 message conversations at about $9.31 per convo.

(Added screenshots too)

Few questions that we're stuck on:

Which objective and optimization setup would you use for cold US gym owners with a 50$/ day budget?
Advantage+ audience and placements on or off for this niche?
If you use Instant Forms, which form type and 3–5 qualifying questions cut junk best?

Really hoping to hear from you soon!

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