Dec '24 (edited) • Open Chat
Be Weary Of This
Hey there,
I'm not sure this will be the experience for everyone, but I ran a test to an advantage audience on top of my lookalike and our CPL dropped significantly but so did the lead quality.
The age range was off, people weren't as interested.
At least in my experience be weary of ADV audiences and always track the lead quality from each source so you can pinpoint what is producing what!
I got all excited about $2 CPL and then my setters relayed the information back.
I have learned to ALWAYS get feedback from your setters or call your leads yourself if you can so you can see what you're getting
lead quantity is not the only game!
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Be Weary Of This
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