Ad agency socials vs personal brand

Hi everyone! Long time no post 😅

This is a question I've been mulling over for the last couple of weeks but I would love to hear your opinions about it:

Is it best to pursue organic social growth on the personal account of the agency owner (how Jason does it) or is it better to start from a new account/page for the agency, and how would the content vary between those two accounts?

At the moment I have both, but the agency profile is not yet fleshed out nor does it have a following yet. As for the personal account, the followers on there are people I know personally and I'm unsure if such niche content is going to appeal to them.

I would love to hear from people who have gone down one (or both) of these paths, and what your experience was?

Thanks in advance everyone 🫡

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