How to find more reliable clients?
Quite a few of you asked this question when first signing up for the academy. This is our thoughts..
1. Make them feel the staircase
Most beginners quit because they can’t see progress.
Our job as coaches is to show them the climb.
Every session should stack a small win.
  • understanding the 60/40
  • Knowing what weight shift is
  • Feeling good on their jab
These are all parts of the bigger picture.
The goal isn’t to sell them on this session. It’s to show them that, the session was a small piece of the journey you can help them with.
We call these lightbulb moments. Small wins.
When they keep feeling those? They keep showing up.
2. Raise your price
Cheap sessions attract cheap behaviour.
If someone doesn’t feel the price, they won’t feel the pain of missing it.
It’s not about being greedy. It’s about valuing your time and your service. I’m not saying charge an extortionate amount haha
I’m saying reflect your value through your price. If you know your stuff and you're confident.
Reflect it through your pricing.
You’ll attract people who value time and value money.
3. Be transparent upfront
Let people know the price before they try to book.
A lot of trainers try hide this as they want to bring people through the doors first.
This is good if you’re first starting and just need reps.
But when you’re serious about helping people progress.
Let them know early.
We do this with our gym and back then with our 1 on 1s.
We charge non members $250 for a session. We always attract people who reflect this.
Likewise for our gym. We charge almost 100 bucks a week. We bring in committed and reliable members. because they don’t see price, they see value.
Reliable clients aren’t a mystery.
They’re a result of how you structure your service.
Fix the offer, fix the filter. Then the right people show up.
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Gideon Uelese
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How to find more reliable clients?
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