Jun 25 • General discussion
This was the weirdest week of business I’ve had in a long time.
I put in 7 to 11 hours every day…
and still felt unproductive.
Not because I wasted time.
But because for once I wasn’t building.
No new systems
No landing pages
No wild brainstorms
Just outreach.
Talking to prospects. Following up. Booking calls.
And here’s what hit me:
When you’re used to building, execution feels like stagnation
But this is the phase most people avoid
Not because it’s hard
But because it’s quiet
No dopamine
No new wins
Just reps
And the thing is:
If your business only moves when you’re creating something new
You don’t have a business
You’ve got a treadmill
That’s what I realized this week
I don’t need another big idea
I need to let the one I already built do its job
Most founders pivot the second it gets boring
This week I chose to sit in it
Hold the line
Let it work
That’s the shift
From builder
To operator
That’s the play. Catch you in the next one.
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1 comment
This was the weirdest week of business I’ve had in a long time.
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