Episode Summary:
In this episode, Ben Reed sits down with Shaz Mathew, founder of Attract AI, an AI-powered social media systems platform.
Shaz shares his journey from launching side hustles in high school to building Attract AI, which helps businesses generate inbound leads through AI-driven content strategies—especially on YouTube.
Discover how to build authority, attract your ideal clients, and amplify your brand through consistent content without getting bogged down in over-analysis.
What You Will Learn:
- Why YouTube is the most powerful platform for B2B content marketing today.
- How Shaz scaled Attract AI by combining AI with proven social media systems.
- The importance of balancing friction in your funnel to qualify leads.
- Why action and iteration beat over-analysis when building your brand.
- Frameworks for creating effective YouTube content that converts.
Featured Guest:
Shaz Matthew — Founder of Attract AI, helping B2B businesses book 10-30 sales calls a month through AI-driven content systems.
Host:
Ben Reed, host of the NextGen Sales Leaders Podcast.
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