B2B GTM is Broken & How to Fix | Podcast Episode 18

Full Title: B2B GTM Is Broken & How to Fix It | With Scott Martinis

Episode Summary:

In this episode of the Next Gen Sales Leaders podcast, host Ben Reed sits down with Scott Martinis, CEO and founder of B2B Catalyst, to explore the realities of go-to-market (GTM) strategy in today’s SaaS and B2B world. Scott shares hard-won insights on tool overload, identifying true bottlenecks in your revenue engine, and why product-market fit and case studies are the real engines of growth. This is a masterclass in GTM engineering, tackling everything from cold email myths to building sustainable outbound systems and aligning tools, processes, and people for maximum impact.

What You Will Learn:

Why tool overload and misaligned tech stacks are stalling GTM efforts.
The importance of focusing on bottlenecks instead of chasing shiny tools.
How to think about TAM, SAM, and true product-market fit in B2B sales.
The hidden pitfalls of cold email and why cold calling still matters.
The power of case studies as proof of product-market fit and growth levers.
Why discernment and empathy are the ultimate sales and GTM superpowers.

Featured Guest: Scott Martinis — CEO and Founder of B2B Catalyst, a go-to-market engineering consultancy helping B2B teams systematically identify and resolve growth bottlenecks.

Connect with Scott:

LinkedIn: https://www.linkedin.com/in/scottmartinez/

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Youtube: https://www.youtube.com/@BenjaminAaronReed

Subscribe & Review: Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for top-tier insights into B2B Growth Sales, and Marketing. If you found value in today’s conversation, please leave us a review!

Work with Ben: https://www.nextgensalessystems.com/

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