We’ve just published a new guide on Generative Engine Optimisation (GEO) - our framework for optimising content for AI-powered search results like Google’s AI Overviews, ChatGPT, Perplexity, and Bing Copilot.
🔍 In short: SEO isn’t just about blue links anymore.
Instead of fighting for SERP positions, we’re now looking at:
- How to get cited in AI-generated answers
- Optimising for entity recognition, semantic relationships, and trusted sources
- Creating content that answers multi-intent prompts, not just keywords
👀 The future of search is conversational, and brands need to start showing up inside the answers, not just under them.